The identity was like everyone else's: coffee beans, beige, Arial font. We created a "galactic" style with rockets and planets, designed a font from coffee rings, redesigned the menu and packaging. After 3 weeks - 53% increase in signature line sales, viral effect on Instagram.
KavaJoy — a chain of craft coffee shops
The challenge
To redesign the identity and packaging. The goal - to stand out among competitors and evoke "I want to try this" at first glance.
How it was
Same as everyone else. Coffee beans, latte art, beige-brown palette. Customers already had visual gluten from the sameness.
What we did
Developed a new concept - "space coffee": packaging with planet illustrations, rocket instead of a steam pipe.
Colors: deep indigo, acid orange and gold.
Redesigned the menu, signage, Instagram posters and bean packaging.
Optimized for Core Web Vitals: site loads in 1.2 sec!
The result
Sales of the signature line increased by 53% just 3 weeks after launch. People come to the coffee shop and ask for "that space cappuccino".
Have a business inquiry? Let's discuss!
Fill out the form below and we'll contact you shortly
Have a business inquiry? Let's discuss!
Fill out the form below and we'll contact you shortly
