How we turned a Telegram gift shop into a full-fledged e-commerce that sells even while you scroll through Reels
Box&Joy — a gift box service
The challenge
The client sold gifts via Telegram and wanted to launch a website that automates orders, payments, and lets customers "build their own box."
How it was
The manager manually collected data, sent photos, and waited for payment. It took a full day.
What we did
We built a mini-shop with a visual editor: users can assemble their box, pick a card, pay, and track delivery. Built on React + Shopify API. Optimized for Instagram and Stories format.
The result
Conversion from Instagram Stories increased by 60%, and the average order value grew 1.8x.
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